What could be more real life to me each week? Well of course it’s my once a week coffee house trip that I allow myself as a pleasure to enjoy getting out of the house/office. I have a few different places that I go and have been thinking about the various reward programs they each offer to see if I need to start hitting up one more than the other to make the most of the program.
So the drink above was from a recent trip to Starbucks and cost $5.79. It was delicious and I enjoyed every bit of it {especially since our air is our right now}. Since Starbucks is one of my three choices around here, I decided to look into their loyalty program and see if it would pay off for my once a week habit.
To become a member of My Starbucks Rewards you have to have 30 separate purchases on any of your linked cards during a 12 month time span to then achieve and remain Gold status for one calendar year. {source}
At that rate, I would spend $173.70 if I bought the same drink each time (I don’t, I occasionally change it up.) and would then have earned my free birthday treat. (so $5.79 earned for $173.70 spent- nevermind the fact that it would be roughly another 4 months until my birthday)
So roughly a 5% return on your investment of yummy drinks over the course of time has me to thinking that maybe the rewards program at Starbucks is really geared toward the consumer that is on a first name basis with their Barista {no offense, my former Barista Corey was the best Barista I had for 3 years and he even sang at my wedding}.
So, while you are just analyzing the facts you are truly looking at variables and equations to determine if the reward pays out in the end based on your consumption.